It all began one night in Bangkok, when the very first Thai street urban vision evolved through the minds of 2 independent individuals. The vision was a combination of Thai heritage, hip-hop, pop art and whatever was happening in the streets around the world.
The origins of Bangkok street scene came from influential / fashion role models and when you mention Bangkok Street, hip-hop or the revolutionary scene you must be talking about then hip-hop group Thaitanium. Thaitanium educates by example and leads young Thai's to what the street fashion is today in Bangkok. Khan and Day of Thaitanium created a whole new market segment with their music and lifestyle. As owners of 9 face they continue to be the backbone of the design lines and Bangkok street culture.
The name 9face – a combination of the number "9" which means 'moving or step' in Thai and the word "face" which means 'forward' in Thai. By combining the two we get "9 face" or "moving forward". 9face remains Thailand's leading street wear / hip-hop clothing innovator and lifestyle.